Polyeast Records proudly announces the release KIM HYUN JOONG’s solo mini-album BREAK DOWN.

From the famous Korean boy band SS501, one of Asia’s pop stars KIM HYUN JOONG is back on stage and now with his first solo mini album Break Down.

Kim Hyun Joong debuts with the album Break Down as he displays a different persona compared to his SS501 days. Hyun Joong has taken the most generic route out of all the SS501 member’s solo activities – typical synthesizer instrumentals, heavy beats and catchy choruses as well as bubblegum pop.

Kim Hyun Joon’s completed his tour both in the U.S. and South Korea and later on, hit back the studio and recorded this mini-album with album producer Steven Lee.

Together with Japanese group, V6 and KAT-TUN’s producer Steven Lee, Kim Hyun Joong involved himself in the album-making just to reveal more of himself as a solo artist. Break Down boasts a total of six songs, with one instrumental version of the title track.

The title track BREAK DOWN is a powerful synthesized song with an urban style which features a stylish rapping of South Korea’s Double K; and Ken Lewis, as the single’s producer. Ken Lewis is the producer of Eminem, Kanye West, Usher and John Legend. The music video for Break Down was simultaneously released with the single’s digital release.

Marking his comeback to the music scene, the album also boasts the previously released single PLEASE in which Kim Hyun Joong portrayed a different and mature image in his music video. Other album highlights include Intro (Let Me Go) where Kim Hyun Joong opens with a magnificent pipe organ melody. Also in the album is the song Kiss Kiss another pop/dance song but accompanied with an acoustic guitar and dance-y beat Yes I Will.

Aside from the Philippines, BREAK DOWN will also be released in South Korea, Mainland China, Taiwan, Hongkong, Thailand, Singapore and Malaysia.

KIM HYUN JOONG is the leader of popular boyband SS501 and a prominent style icon in Korea. He has won awards and have gained his popularity among the South East Asian countires for his role as Ji Hoo in the 2009 hit drama series “Boys Over Flowers” over ABS-CBN. He is now known worldwide as the “Baek Seung Jo/Gelo” in the hit series drama “Playful Kiss” which is now being aired by GMA 7.

“Playful Kiss Special Edition”, at the same time, became YouTube’s one of the most-viewed and is the first Korean drama to air online. Its first episode garnered one million views in just five days. The video, alone, reached 6.3 million views and 17.5 million total upload views from fans all over the world.

KIM HYUN JOONG’s solo mini-album BREAK DOWN is available in all record bars nationwide for only Php 500.00. Exclusively distributed by PolyEast Records in cooperation with KeyEast Entertainment and CJ E&M Korea.

Watch out for the Manila High Five meeting of Kim Hyun Joong in August 2011. For more details log on to www.polyeastrecords.com. Like us on facebook/twitter: polyeastrecords.